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You could hire a content marketing agency, or delegate the work to an in-house writer.Īt Ahrefs, we’ve tried all three of those options.

Hiring a freelance writer isn’t the only option available if you’re looking to outsource content creation. Is hiring a team of freelance writers right for your business?

Have you decided that outsourcing content makes sense for your business? All you have to do is to double down and scale it up.

You have a budget. You’re already doing content marketing and can see the ROI.

You need a subject matter expert to create articles and provide accurate advice.

You’re in an industry that requires domain expertise.

All you do is to sit at a typewriter and bleed” resonates deeply with you. Hemingway’s quote, “There’s nothing to writing. Every time you sit down to write a post, you feel physically sick.

You’re too busy. Finding time to create content is impossible.

However, there are some other good reasons to outsource content creation: